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BMW Pauses L3 Autonomous Driving Development, Citing Unprofitable Commercial Viability

From:Internet Info Agency 2026-03-12 20:34:44

At BMW Group's fiscal year 2026 annual meeting, CEO Oliver Zipse revealed that the company has temporarily lowered the development priority of its Level 3 autonomous driving system. Although certain BMW models had previously been equipped with this system, the group decided to pause further advancement because the current technology has not yet reached a commercially viable and profitable level. Zipse emphasized that this does not mean BMW is abandoning advanced autonomous driving technology; the company will continue closely monitoring industry trends and will swiftly restart and accelerate related R&D efforts as soon as a feasible commercial model emerges.

Editor:NewsAssistant