Chery Partners with Qualcomm to Advance Smart Cockpit, ADAS, and Integrated Cabin-Driving Technologies

On April 24, 2024, Chery Automobile Co., Ltd. and Qualcomm Wireless Communications Technology (China) Co., Ltd. signed a cooperation agreement in Beijing. The two parties will collaborate in three key areas—intelligent cockpits, intelligent driving, and cockpit-driving integration—to jointly develop next-generation intelligent vehicle technology platforms and products. Under the agreement, Chery will adopt Qualcomm’s Snapdragon® Digital Chassis™ portfolio, including the “Snapdragon® Cockpit Platform Premium” for AI-driven cabin experiences, the “Snapdragon Ride™ Platform Premium” supporting advanced driver-assistance systems (ADAS), and the “Snapdragon Ride™ Flex SoC” designed for centralized computing architectures. These technologies will support intelligent upgrades across Chery’s multi-brand, multi-tier vehicle lineup. In the area of intelligent cockpits, both parties will leverage the Snapdragon Cockpit Platform Premium to explore the application of on-device large AI models in premium and mainstream vehicles in the Chinese market, developing next-generation intelligent cockpit solutions. The CONCEPT 97—the first concept car from FREELANDER, a luxury tech brand co-created by Chery and Jaguar Land Rover—will be among the world’s first vehicles to feature the Snapdragon Cockpit Platform Premium (Snapdragon 8397). In intelligent driving, the two companies will develop smart ADAS solutions based on the Snapdragon Ride platform, with relevant new Chery models scheduled for launch throughout 2024. Regarding cockpit-driving integration, they will utilize the Snapdragon Ride Flex SoC to bridge data silos between intelligent cockpit and driving systems, simplifying hardware and software integration. Multiple new Chery models based on this platform are currently under development and expected to roll out progressively in 2024.