Li Auto Launches New Five-Seater Flagship SUV L8, Starting at RMB 359,800 for a Limited Time

On June 23, 2026, Li Auto officially launched its new five-seat flagship SUV—the Li L8—offering two variants: Ultra and Livis, with nationwide uniform retail prices of RMB 369,800 and RMB 429,800, respectively. During the initial sales period (through July 6, 2026), both models are eligible for a RMB 10,000 cash discount, bringing their limited-time promotional prices down to RMB 359,800 and RMB 419,800. Developed on a native five-seat architecture, the new L8 measures 5,135 mm in length, 2,000 mm in width, and 1,800 mm in height, with a wheelbase of 3,045 mm. All trims come standard with four zero-gravity seats, including a tandem dual zero-gravity seat in the second row featuring a maximum recline angle of 55 degrees, an extended seat cushion reaching 562 mm, and the industry’s longest zero-pressure leg rest at 420 mm. Powertrain-wise, the entire lineup is equipped with Li Auto’s third-generation 5C range-extended system paired with a 72.7 kWh ultra-fast-charging battery, delivering a CLTC pure-electric range of 430 km, a combined range of 1,670 km, and a WLTC-equivalent fuel consumption of 6.2 L/100 km under low-battery conditions. The vehicle supports charging from 10% to 80% in under 10 minutes. In terms of chassis configuration, the Ultra variant features the “Magic Carpet” wire-controlled chassis, which includes dual-chamber dual-valve air suspension, steer-by-wire, and rear-wheel steering, achieving a turning radius of just 5.1 meters. The Livis variant, meanwhile, is equipped with an 800V active suspension and electromechanical brake-by-wire (EMB) system, enabling independent control of all four wheels. On the intelligence front, both trims are powered by Li Auto’s self-developed Mach M100 chip: the Ultra uses a single chip (1,280 TOPS) paired with one LiDAR unit, while the Livis employs dual chips (2,560 TOPS total) with four LiDAR units. For the cabin experience, the Ultra features Qualcomm Snapdragon 8797 Max chipset and a 29-inch 6K panoramic display; the Livis upgrades to the 8797 Elite chipset and adds a 21-inch 4K rear entertainment screen. All models come standard with a 27-speaker “Stellar Ring” theater-grade audio system with a peak output of 4,720 watts. This product restructuring marks a strategic realignment of Li Auto’s range-extended vehicle lineup: the new L8 is positioned as the five-seat flagship SUV, forming a flagship duo with the new L9. Going forward, the L7 will focus exclusively on premium six-seat SUVs, while the L6 will target the premium five-seat segment, minimizing overlap among models. Initial purchase benefits include approximately RMB 56,000 in total value for the Ultra trim—covering rear screens, audio upgrades, and financing subsidies—and for the Livis trim, benefits include 22-inch wheels, audio enhancements, and higher-value financial support. Additionally, all first owners of Li Auto vehicles are entitled to a RMB 10,000 loyalty credit toward future purchases. Priced between RMB 350,000 and RMB 450,000, the new L8 will directly compete with models such as the Aito M8 and Denza N8L. Industry analysts estimate the annual market capacity for large five-seat SUVs priced between RMB 250,000 and RMB 400,000 at around 2.75 million units. The new L8 is expected to become a high-volume driver, helping Li Auto optimize its high-margin product mix and expand its next-generation model portfolio.