Since its market launch in April 2025, Firefly—a sub-brand under NIO—has rapidly scaled up, delivering over 40,000 units by January 2026, far exceeding Li Bin’s initial sales target of 3,000 units per month. Priced from RMB 119,800, the vehicle becomes accessible in the RMB 80,000 range when combined with NIO’s Battery as a Service (BaaS) battery leasing option, successfully establishing a foothold in the sub-RMB-100,000 segment. The brand focuses on a single model, featuring standard equipment including a 42 kWh battery, 420 km CLTC range, nine airbags, and rear-wheel drive—striking a balance between safety and practicality. Leveraging NIO’s existing sales channels and service ecosystem, Firefly has effectively capitalized on NIO’s brand momentum and addressed early design criticisms through playful, meme-driven marketing. In 2026, Firefly plans to expand into lower-tier cities, launch a battery-swappable version, and accelerate its global rollout—having already entered markets like Singapore and Thailand—with plans to expand to 17 countries.