Zhiji Auto Launches Full-Model OTA Upgrade and Boosts Lunar New Year Deals with Up to ¥59,000 Off

On January 30, Zhiji Auto rolled out an OTA update for its entire vehicle lineup, enhancing four key dimensions: intelligence, entertainment, comfort, and safety, with over 30 new features—including a Liu Yifei-exclusive voice parking package, in-cabin and external conversation capabilities, and a three-point turn maneuver. Additionally, from January 16 to February 2, Zhiji launched a Lunar New Year promotion offering attractive purchase incentives: all models are eligible for a purchase tax subsidy of up to RMB 12,000 (deductible from the final payment). The Zhiji R7 and the new S7 receive comprehensive discounts of up to RMB 49,000 and RMB 59,000, respectively, with immediate delivery available on in-stock vehicles to meet customers’ urgent purchase needs. This simultaneous software upgrade and promotional campaign underscores Zhiji’s ongoing commitment to intelligent technology and user-centric services.