April 2026 Sees Flood of New Car Launches—Older Models Slash Prices, Creating Prime Buying Opportunity

In April 2026, the automotive market is experiencing a surge in new vehicle launches, with several highly anticipated models—including the Avatr 06T and the LiDAR-equipped Avatr 12—entering mass delivery simultaneously. This wave has prompted accelerated price cuts on older models to clear inventory. If the Leapmotor D19 is priced below RMB 230,000, it will directly challenge rivals like the Geely Galaxy M9 and Chery Fengyun T11. Meanwhile, the Chery QQ3 could pressure Geely’s Xingyuan to adjust its pricing, and the IM LS8 is expected to impact competitors such as the Aito M7 and Lynk & Co 900. Due to sluggish sales in January and February, automakers are intensifying discounts in April to meet quarterly targets, further compounded by mounting inventory pressures at dealerships. Additionally, as the initial buzz around March’s new launches fades and product strengths become clearer to consumers, coupled with the approaching May Day promotional period, the window around April 20 is emerging as an optimal time for rational car purchases.