Porsche Q1 2026 Global Deliveries Drop 15% YoY, with Sharp Declines in U.S. and China

Porsche delivered 60,991 vehicles globally in the first quarter of 2026, a 15% year-over-year decline. In China, deliveries fell by 21% compared to the same period last year, impacted by intense competition from domestic brands on both pricing and technology. Deliveries in North America dropped 10% year-over-year, partly due to the U.S. phasing out tax incentives for electric vehicles. Germany was the only region to post growth, with a 4% year-over-year increase, while deliveries in the rest of Europe plunged by 18%. Amid weak market demand, Porsche shifted its product focus back toward internal combustion engine (ICE) models in 2025 and delayed the launch of certain all-electric vehicles, resulting in a €1.8 billion reduction in profits. New CEO Michael Leiters stated that the company will drive a recovery through cost reductions and the introduction of new models. Matthias Becker, Member of the Executive Board for Sales, noted that the first-quarter delivery figures were broadly in line with expectations, primarily influenced by the discontinuation of the ICE-powered 718 model and a high base effect from the all-electric Macan’s strong deliveries in the same period last year.