Ferrari Unveils First All-Electric Model Luce, Designed by Jony Ive's Team

Ferrari has officially unveiled its first all-electric model, the Luce. Designed under the leadership of LoveFrom—the creative studio co-founded by former Apple chief designer Jony Ive and industrial designer Marc Newson—the Luce marks Ferrari’s inaugural product in its transition toward electrification. The Luce features a distinctive glass cockpit shell design, with roof lines flowing seamlessly from the A-pillar to the rear. Its body surfaces are free of superfluous creases, and both door handles and the charging port cover are flush-mounted for uninterrupted surface continuity. Aerodynamic wing-like elements at the front and rear enhance visual depth while contributing to the lowest drag coefficient in Ferrari’s history. The headlights and taillights use transparent panels that blend seamlessly into the body when off; the circular taillights pay homage to iconic models such as the 360 Modena, 458 Italia, and F40. Wheel options include 23-inch fronts and 24-inch rears—the largest ever fitted on a Ferrari production car. Inside, the Luce is Ferrari’s first five-seater, continuing the suicide-door configuration introduced on the Purosangue. When all four doors open simultaneously, they create an expansive entry and exit space. The cabin features only three screens: a digital instrument cluster, a central infotainment display, and a rear passenger control screen—reflecting a restrained layout philosophy. The instrument panel uses a Samsung OLED screen employing multi-layer stacking technology to mimic the appearance of an analog watch face; its three hands are actual aluminum components driven by individual motors. The upper half of the central touchscreen can switch between multiple display modes, while the lower section retains numerous physical aluminum buttons, adjustable via a ball-and-socket joint mount. The vehicle comes with a custom-designed key resembling a lighter, featuring a color e-ink display. Inserting it into the center console triggers the instrument cluster to wake up and illuminates the gear selector. Above the cabin, a helicopter-style aluminum pull lever activates the launch control function. Despite being fully electric, the Luce emphasizes mechanical tactility and ritualistic engagement. Its simulated sound system captures vibration frequencies from the rear axle’s motor and mechanical components via accelerometers, processes them, and broadcasts the resulting audio through external speakers. In performance mode, this sound is also channeled into the cabin. Priced from approximately €500,000, the Luce targets the premium all-electric performance segment. Its design language clearly diverges from mainstream EVs—it avoids common tropes like light bars and blanked-out grilles—in an effort to preserve Ferrari’s traditional luxury identity and emotional resonance throughout its electrification journey.