Rivian Launches Fourth Round of Layoffs This Year, Delays Profit Target Amid $30B Losses

On June 17, U.S. electric vehicle maker Rivian announced a new round of layoffs affecting hundreds of employees—less than 2% of its total workforce—primarily impacting teams in service, customer support, sales, and marketing. This marks the company’s fourth round of job cuts since early 2024. Rivian stated it has recently restructured multiple internal teams to improve operational efficiency and drive scalable profitability. To date, the company has accumulated losses of approximately $30 billion (about RMB 203.16 billion). Its original target of achieving its first profit by 2027 was postponed in March this year, primarily due to high investments in autonomous driving technology development. Concurrently, Rivian disclosed a partnership with Uber, under which Uber plans to invest up to $1.25 billion (approximately RMB 8.47 billion) and purchase up to 50,000 R2 SUVs for its autonomous ride-hailing business. Currently, Rivian only offers hands-free driver-assist features that require continuous driver attention on the road and has not yet demonstrated full self-driving capabilities.