BMW Group Cuts 2026 Profit Forecast Amid Global Sales Decline, Sharpest Drop in China

Affected by multiple uncertainties in the global automotive market, BMW Group announced on June 16 a downward revision of its financial guidance for fiscal year 2026. The company now expects vehicle deliveries to decline slightly year-over-year, compared with its previous forecast of flat growth versus the prior year. Its pre-tax profit outlook has also been revised from a modest year-over-year decline to a significant drop. In the first quarter of 2026, BMW Group’s global sales fell 3.5% year-over-year to 586,000 vehicles. Sales in China dropped 10% year-over-year to 144,000 units, marking the steepest decline among all individual markets. During the same period, China’s passenger vehicle retail sales declined 17.4% year-over-year to 4.226 million units. BMW stated that its performance in China outpaced the overall market. The revised guidance reflects the company’s cautious outlook on future sales prospects in both the global and Chinese markets.